when it feels like too much, we bring a little calm
when it feels like too much, we bring a little calm
dear mama, we've got you.
At Dear Cherie, we believe every mother and child deserves gentle, thoughtful care — from the very beginning and through every stage that follows.
Born out of love, experience, and the everyday magic of motherhood, our brand is here to support you through the beautiful, sometimes messy, moments of parenthood.
Whether you’re navigating the early days of motherhood, caring for your little one’s growing needs, or simply finding your rhythm, we’re here — with comforting essentials made with intention.
our promise
thoughtful care, for real moments
Every Dear Cherie product is designed with a mother’s heart and baby’s comfort in mind — gentle, practical, and made to bring calm to the chaos of early parenthood.
honest quality you can trust
We choose safe, tested materials and purposeful designs, so you can feel confident in every little thing that touches you and your baby.
a little kindness in every box
We believe in small gestures that make a big difference — thoughtful details, heartfelt words, and a reminder that you’re never alone in this journey.
hi, i'm cheryl, mama of cherie
Dear Cherie started in the quiet, messy beauty of new motherhood — those hazy days when time blurs between feedings, tears, and tiny heartbeats against your chest. After bringing baby Cherie into the world, I realised how much mothers give, and how little we paused to care for ourselves.
In those first few days, it was the smallest gestures, a friend’s message at midnight, a soft word of reassurance, that carried me through. I’ll never forget how those simple acts of kindness made me feel seen, and I wanted to pass that same warmth forward.
I created Dear Cherie as a love note to every mama and new parent — inspired by my journey with Cherie, and made with both mum and baby in mind. To bring a bit of comfort, calm, and courage back to your days. Healing takes time, growing takes time, and you are so deeply cared for — even on the days that feel hard.
